Business Resource Landing Page • PayPal
The PayPal Business Center team wanted to highlight how small businesses could use PayPal products on a Business Resource Center landing page. They initially envisioned in situation live product footage, but I proposed a more entertaining motion graphics approach instead—drawing on data that showed animated content better grabs attention.
As Creative Producer, I reimagined the execution- casting VO talent, breaking down scripts, and collaborating with our in-house motion designer to bring the features to life. I built a clear production timeline, managed stakeholder check-ins, and navigated conflicting feedback to keep everyone aligned.
The videos launched on time, elevated engagement, and made complex features accessible and actionable to our small business customers. And the motion graphics weren’t too shabby either.
As Creative Producer, I reimagined the execution- casting VO talent, breaking down scripts, and collaborating with our in-house motion designer to bring the features to life. I built a clear production timeline, managed stakeholder check-ins, and navigated conflicting feedback to keep everyone aligned.
The videos launched on time, elevated engagement, and made complex features accessible and actionable to our small business customers. And the motion graphics weren’t too shabby either.