Customization Organic Social Campaign • Samsung


Samsung wanted to show off how all their gadgets can be customized. The catch? Design some catchy videos on a tight budget and make it look slick.  

I teamed up with a scrappy, super-talented cast and crew in Houston and brought in an uber talented motion graphics artist to comp everything together. 

The result? A fun, polished campaign that actually made people think about their personalities.  It got tons of engagement—and proved you don’t need Marvel money to make something great.