Donate Button • PayPal
PayPal marketers came to me with a clear challenge: they needed a fun, unexpected way to get people to notice the PayPal Donate Button.
My task was to find the right animation partner and lead the creative production from start to finish.
I’ve produced a lot of animation in my career, so I tapped into my network and sourced a studio that got everyone excited—from creative leads to stakeholders in legal. To keep things budget-friendly, I proposed a smart approach: lean into strong design rather than expensive animation techniques. That gave us a bold, ownable visual style without compromising quality. I oversaw everything from concept development through final delivery, making sure we stayed aligned and on schedule.
The final video landed on time, on budget, and hit the mark creatively. The team loved it—and so did the folks who needed to see it.