Donate Button • PayPal
PayPal marketers came to me with a clear challenge: they needed a fun, unexpected way to get people to notice the PayPal Donate Button.
My task was to lead the production from start to finish.
They wanted animation which isn’t always the most budget-friendly, But, I have produced a lot of animation. So, I leaned into strong design and a simple 2D animation approach. This made the animation concept feel even more unique for this category and everyone was excited about it.
The final video landed on time, on budget, and hit the mark creatively. The team loved it and so did the folks who needed to see it.