KEVIN ROTH

At SuperMouth, a startup making oral care actually cool, I was brought in as a freelance Content Director to get eyeballs on our content across the board and, ideally, toothbrushes in carts.

I dug into the SEO data, tested fresh messaging to see what made our audience click, and revamped the copy to be sharper, funnier, and totally on-brand.

End result? Web traffic jumped 25%, subscription sales went up 9%, and my dentist was proud of me for reasons beyond flossing.

Banner ads


Organic Instagram 

Comic Book 


Trade show magazine ad

Anchor Vieo