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KEVIN ROTH

I lead in-house integrated production teams that produce campaigns, integrated content, and customer stories.

Executive Producer & SVP, Director/Head of Production | SF & LA

Ford — Turns Out the Most Powerful Thing in a Car Ad Is No Car


Dailey - SVP, Director of Production (Full-time 12 yrs)







While the auto industry was busy filming cars on empty roads, Ford bet on something harder to fake — real people with real stories to tell, including Jaime Camil, who turned out to be the brand's most genuine fan. As Director of Production and Lead Producer, I ran all three shoots end to end, keeping creative sharp and logistics on track. Ford didn't need a dramatic landscape. They had better material than that.
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Production already on fire? That's a phone call.

Open to on-site, hybrid, remote or relocation. I look for roles that challenge me to grow — I run toward pivots, not away from them.

Kevin R Roth | SF & LA