Foster's
"Australian for Beer" campaign: 2X unaided awareness, 3X trial, +12.1% beer sales in year one.
JWT - Executive Producer (Full-time)
Produced television commercials continuing Foster's award-winning "Australian for Beer" campaign. The campaign delivered 2X unaided awareness, 3X trial, +40% brand awareness, and +12.1% overall beer sales in its first year.