Fintech At Every Scale • PayPal
Established and led PayPal’s in-house studio, blending creative direction with operational strategy. Delivered global content efficiently and at scale through streamlined, data-driven production systems.
Small Business Holiday Campaign
PayPal wanted to spotlight Giving Tuesday by featuring five small businesses with holiday windows on 5th Avenue. I led a lean in-house team, hired a director and crew, and produced videos on a tight schedule and budget, managing approvals and feedback efficiently. The result: polished videos launched with the displays, giving small businesses their moment and positioning PayPal as a champion of entrepreneurs.
And Credit to Goodby, Silverstein & Partners for amazing execution of the windows.
And Credit to Goodby, Silverstein & Partners for amazing execution of the windows.
Commerce Platform Infographics
To launch PayPal’s Commerce Platform, we needed infographics that made complex tech feel bold and human. Partnering with design legend Peter Grundy, I managed creative alignment, stakeholder feedback, and legal compliance. The result: striking visuals that brought clarity and modern energy to PayPal’s global transformation.
Spotify Paid Partner Campaign
During COVID, PayPal and Spotify teamed up to help fans support struggling artists. I led cross-functional teams, built the budget and timeline, and maximized impact with limited resources. The campaign delivered authentic, high-quality creative that connected fans and artists when it mattered most.
Social
Mobile
Donate Button Landing Page Video
PayPal needed an engaging way to spotlight its Donate Button. I produced a playful 2D animated video from concept through delivery, balancing creativity with cost efficiency. The final piece landed on time, on budget, and won praise internally for its fresh, unexpected tone.
CEO LinkedIn Series
The Executive Comms team needed authentic CEO videos for PayPal’s LinkedIn. I led production from start to finish—line producing, directing, and even shooting. Across 15 videos, we achieved a relatable, polished tone that resonated with both internal teams and the public.
* MORE GREAT PAYPAL WORK AVAILABLE