Host Recruitment Campaign • Airbnb
Post-COVID, Airbnb needed to rebuild its host community. I directed production across marketing, product, and creative, aligning 100+ team members to deliver a 360° campaign including a multi-million-dollar TV spot showcasing Airbnb’s storytelling at its best, a new landing page, and social content. The result: a 10% lift in new host signups, 80% video completion rate, and 2–3% social engagement.
Television
*Social Media versions also created
Social
*Localized for 32 countries
Pinterest
4 more delivered
4 more delivered
Instagram - Carousel
7 more delivered
7 more delivered
Host Landing Page videos
*Localized for 32 countries