Host Recruitment Campaign • Airbnb
Post-COVID, Airbnb needed more hosts. So they launched a big 360° campaign to convince regular folks to open up their homes. Enter me, the Lead Producer, wrangling 40+ people across marketing, product, and creative to make it all sing.
I cycled through two dozen creative freelancers to nail the right creative, ran alignment workshops, and managed a multi-million-dollar TV production—no pressure.
The result? Host signups jumped 10%. The campaign looked great, felt like Airbnb, and didn’t go over budget.
Television
Pinterest
1 of 5 video ads.
1 of 5 video ads.
Instagram
1 of 8 Instagram videos and made into Carousels
*Localized for 32 countries
1 of 8 Instagram videos and made into Carousels
*Localized for 32 countries
Host Landing Page videos