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KEVIN ROTH

I lead in-house integrated production teams that produce campaigns, integrated content, and customer stories.

Executive Producer & Head of Production | SF & LA

IHOP —  A New Strategy, a New Team, and a Brand Turnaround


Dailey - SVP, Director of Production (Full-time 12 yrs)

When IPG folded McCann LA into Dailey, we inherited the IHOP account and developed a new strategy: skip the scripted smiles and show people who were actually happy to be there. Sales grew 4.5% and traffic 1%. I built the business affairs and producer team that delivered fresh work every eight weeks, and earned the client and ECD's trust along the way.
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Production already on fire? That's a phone call.

Open to on-site, hybrid, remote or relocation. I look for roles that challenge me to grow — I run toward pivots, not away from them.

Kevin R Roth | SF & LA