Meta
50+ assets, three departments, one clear chain of approval.
Lead Creative Producer (Contract) | Nov 2021 - Jul 2022
Matt Green, an Executive Producer at Meta, hired me as a Lead Creative Producer in Meta Reality Labs and assigned me to the Portal team, which needed someone to oversee its annual Asset Library photo and video shoot. I led production of more than 50 still and video assets, which Retail, Growth, and Product all put to work.
The hard part
The hard part was people, not production. Three departments had a stake in the assets, and opinions are welcome on a shoot, but opinions without an owner are what slow one down.
What I did about it
The lead photography producer and I mapped out who was responsible for what and who had the final word on approvals, then ran the shoot that way.
The result
We delivered the final assets 20% faster than an agency would have, and cut bottlenecks in half.