Scrappy TikTok Campaign • Samsung
So, during Climate Week, Samsung wanted to show off their eco-friendly side with a fun TikTok campaign. I came in as the freelance Executive Producer to make it all happen.
I wrangled budgets, schedules, a director, editor and motion graphics artist from greece to cook up something TikTok-worthy. We leaned into Samsung’s whole “tech meets sustainability” thing and launched a campaign.
It worked. Over 5 million views in a week, and engagement up 25% and total production cost savings of 18%.
People got the message—and maybe even recycled something afterward. Win-win.
I wrangled budgets, schedules, a director, editor and motion graphics artist from greece to cook up something TikTok-worthy. We leaned into Samsung’s whole “tech meets sustainability” thing and launched a campaign.
It worked. Over 5 million views in a week, and engagement up 25% and total production cost savings of 18%.
People got the message—and maybe even recycled something afterward. Win-win.