Scrappy TikTok Campaign • Samsung
During Climate Week, Samsung wanted to show off their eco-friendly products with a fun TikTok campaign, including a contest. I came aboard the agency to stretch the budget, and make it all happen with the short time left before climate week kicked off.
I sourced a brilliant director that even created software for TikTok, a talented editor and a motion graphics artist based in greece (who could pass up the exchange rate?) to deliver something TikTok-worthy.
It worked. Over 5 million views in a week for the 3 videos. Samsung’s TikTok engagement up 25% and total production cost savings of 45+%.
I sourced a brilliant director that even created software for TikTok, a talented editor and a motion graphics artist based in greece (who could pass up the exchange rate?) to deliver something TikTok-worthy.
It worked. Over 5 million views in a week for the 3 videos. Samsung’s TikTok engagement up 25% and total production cost savings of 45+%.