Small business holiday campaign • PayPal
PayPal’s new CMO and CCO wanted a holiday campaign to make announce PayPal’s support for Giving Tuesdays. The idea was to showcase 5 small businesses with holiday windows on 5th Avenue and support them with lots of press, a new Giving Tuesdays landing page, website assets and a late request to produce some videos highlighting the small biz owners. Unfortunately, the agency’s budget wasn’t going to work for the videos so I was happy to jump in.
As the in-house Production Lead, I pulled together a lean creative team, hired a director and small crew, and produced everything in-house on time and on budget. Due to the shortened schedule, I ran a tight ship for feedback and approvals.
The result? Beautiful videos launched with the displays. Small biz owners got their spotlight, and PayPal looked like a hero. I was even got handed two more campaigns featuring small businesses after that. Not bad for a fire drill.
And Credit to Goodby, Silverstein & Partners for amazing execution of the windows.
As the in-house Production Lead, I pulled together a lean creative team, hired a director and small crew, and produced everything in-house on time and on budget. Due to the shortened schedule, I ran a tight ship for feedback and approvals.
The result? Beautiful videos launched with the displays. Small biz owners got their spotlight, and PayPal looked like a hero. I was even got handed two more campaigns featuring small businesses after that. Not bad for a fire drill.
And Credit to Goodby, Silverstein & Partners for amazing execution of the windows.
