Small business holiday campaign • PayPal
PayPal wanted a holiday campaign with 5th Avenue sparkle—think window displays, landing page content, website assets and videos highlighting small biz owners. Unfortunately, the agency had enough on their plate and punted the hit the video production back over to me.
As Production Lead, I pulled together a lean creative team, hired a crew, and produced everything in-house—on time, on budget, and with just enough holiday cheer to stay sane. My ability to act fast, gather all the feedback efficiently was critical.
The result? Beautiful videos launched with the displays. Small biz owners got their spotlight, and PayPal looked like a hero. I was even got handed two more campaigns featuring small businesses after that. Not bad for a fire drill.
And Credit to Goodby, Silverstein & Partners for amazing execution of the windows.
As Production Lead, I pulled together a lean creative team, hired a crew, and produced everything in-house—on time, on budget, and with just enough holiday cheer to stay sane. My ability to act fast, gather all the feedback efficiently was critical.
The result? Beautiful videos launched with the displays. Small biz owners got their spotlight, and PayPal looked like a hero. I was even got handed two more campaigns featuring small businesses after that. Not bad for a fire drill.
And Credit to Goodby, Silverstein & Partners for amazing execution of the windows.
