Social Campaigns • Samsung (Crispin)
TikTok Climate Week
During Climate Week, Samsung wanted to show off their eco-friendly products with a fun TikTok campaign, including a contest. Agency Crispin brought me aboard as a Producer to stretch the budget, and make it all happen with the short time left before climate week kicked off.
It worked. Over 5 million views in a week for the 3 videos. Samsung’s TikTok engagement up 25% and total production cost savings of 45+%.
It worked. Over 5 million views in a week for the 3 videos. Samsung’s TikTok engagement up 25% and total production cost savings of 45+%.
Customization Organic Social Campaign
Samsung wanted to show off how all their gadgets can be customized to fit your personality.
The creative team had a great green screen idea to maximize our footage and cover a lot of videos in just a single day shoot. Options, options, options.
The result? A fun, polished campaign and a couple of extra videos and lots of b-roll to create new assets with in the future.