Social Campaigns • Samsung (Crispin)
TikTok Climate Week
During Climate Week, Samsung wanted to show off their eco-friendly products with a fun TikTok campaign, including a contest. Agency Crispin brought me aboard as a Producer to stretch the budget, and make it all happen with the short time left before climate week kicked off.
It worked. Over 5 million views in a week for the 3 videos. Samsung’s TikTok engagement up 25% and total production cost savings of 45+%.
It worked. Over 5 million views in a week for the 3 videos. Samsung’s TikTok engagement up 25% and total production cost savings of 45+%.
Customization Social Campaign
Samsung wanted to show how every device can reflect your personality. I partnered with the creative team to shape a green screen production approach that captured multiple stories in one shoot, maximizing creativity, efficiency, and value. The result: a bold, polished campaign that brought Samsung’s brand personality to life, plus bonus content and b-roll for future use.