Spotify Partnership • PayPal
During COVID, PayPal and Spotify teamed up to help fans toss a little cash to their favorite struggling artists. A tricky idea to pull off smoothly.
I wrangled a crew of marketers, designers, and social folks, developed the budget and timeline, and kept everyone on track. And though we only had enough money for stock footage, our design director raised the bar to make all the photography feel original and high-end.
Artists got the spotlight and fans got a way to show the love. It felt good to help make something that actually mattered during a pretty rough time.
I wrangled a crew of marketers, designers, and social folks, developed the budget and timeline, and kept everyone on track. And though we only had enough money for stock footage, our design director raised the bar to make all the photography feel original and high-end.
Artists got the spotlight and fans got a way to show the love. It felt good to help make something that actually mattered during a pretty rough time.
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