Super Bowl TV • Nestlé Butterfinger
Nestlé decided to make its Super Bowl debut—on a $250K budget. At that time, that was basically pocket change in Super Bowl ad land, so stakes were high and the clock was ticking.
As Director of Production, I pulled together a lean, mean production team, matched roles to strengths, and set up a tight communication plan to keep us moving. I stayed in the mix from kickoff to final cut, making sure creative and logistics stayed on point.
Somehow, we beat the deadline and delivered a spot that made waves. Nestlé’s first Super Bowl ad aired without a hitch—and it’s still one of my proudest "how did we pull that off?" moments.