Super Bowl TV • Nestlé Butterfinger
Nestlé decided at the last minute possible to make its Super Bowl debut with a Butterfinger commercial. At the time, most commercial production budgets were in the millions and I had only a fraction of that. I wasn’t complaining, the idea was fun and my parents could see my work during the game.
As Director of Production, I pulled together a lean, mean production team to keep us moving. I stayed in the mix from kickoff to final cut, making sure creative and logistics stayed on point.
Somehow, we beat the deadline and delivered a spot that made waves throughout Switzerland’s chocolate factory HQ. Nestlé’s first Super Bowl ad aired without a hitch and it’s still one of my proudest "how did we pull that off?" moments.