NBC had a TurboTax national campaign to make, and three different rulebooks to answer to: Intuit's brand guidelines, Dailey's asset toolkit, and whatever NBC's own creative and production teams thought was right. I ran point on all of it — tightening the brief, steering the ideas, and carrying the work through every phase from pre-production to final delivery, while keeping Intuit, Dailey, and NBC all looking at the same thing and agreeing on it.