https://kevinrrothproducer.com Kevin R Roth Producer Wed, 24 Jun 2026 20:37:42 +0000 https://kevinrrothproducer.com en https://kevinrrothproducer.com/ABOUT Tue, 02 Mar 2021 23:49:17 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/ABOUT <img width="1105" height="1423" width_o="1105" height_o="1423" data-src="https://freight.cargo.site/t/original/i/8e5f22e6d4950d4ae6b2da9f23bd97bbaa5d21c44af2b6055ee99a1ebc519ccc/Website-pic--linkedin.png" data-mid="249743725" border="0" data-scale="39" src="https://freight.cargo.site/w/1000/i/8e5f22e6d4950d4ae6b2da9f23bd97bbaa5d21c44af2b6055ee99a1ebc519ccc/Website-pic--linkedin.png" /> RESUME&nbsp; CONTACT I build production organizations, then keep them standing while the ground keeps moving — broadcast to digital, digital to social, and now whatever AI is about to do to all of it. I've learned not to get too attached to the ground. Somewhere along the way that's added up to 500+ projects, agency and in-house both — I stopped counting around project 200, out of self-preservation. I've built in-house studios from nothing, scoped and bid the ugly budgets nobody wanted to estimate, negotiated the vendor contracts, and still show up to run point on set when a shoot needs an adult in the room. Most recently I led production for EarnIn's first broadcast campaign — 16 spots in four weeks, scaling the budget from $450K to $1.5M+ as we added more customer-story ads and expanded the media buy. Along the way: Meta, Airbnb, Samsung, PayPal, and a run of legacy brands — Honda, Nestlé, Intuit — that taught me how to sit through a truly excellent PowerPoint. I'm also the person you call when a production has gone sideways — overbudget, behind schedule, held together mostly by everyone's optimism, and somebody needs to renegotiate the vendor contract at 9pm. Those are usually my favorite ones. I'm also spending more time in the room with creators and influencers — negotiating the deal, making sure they understand the strategy behind the ask, and handing them the tools and performance data that make their content outperform the brief. It's less "manage the talent" and more "make the talent dangerous," and it's the part of the work I want more of going forward. If you're building a studio, fixing a production model, or figuring out what your creator program is actually capable of — that's a conversation. If your production is already on fire — that's a phone call. 📍 SF Bay Area &amp; LA · Open to on-site, hybrid, remote, or relocation🚀 Production Transformation · Studio Director / Head of Studio · Creative Operations · AI Adoption LET’S CONNECT https://kevinrrothproducer.com/TURBOTAX Sun, 21 Jun 2026 06:55:12 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/TURBOTAX TurboTax — Three Companies, One Campaign, Everybody Still On Speaking Terms PARTNERSHIP CAMPAIGN TELEVISION NBC had a TurboTax national campaign to make, and three different rulebooks to answer to: Intuit's brand guidelines, Dailey's asset toolkit, and whatever NBC's own creative and production teams thought was right. I ran point on all of it — tightening the brief, steering the ideas, and carrying the work through every phase from pre-production to final delivery, while keeping Intuit, Dailey, and NBC all looking at the same thing and agreeing on it. https://kevinrrothproducer.com/PAYPAL Sun, 21 Jun 2026 07:12:17 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/PAYPAL PayPal — Building a Studio Where There Wasn't OneI built PayPal's in-house studio from the ground up — creative direction on one hand, operations on the other — and set up the systems to deliver global content at scale without the usual chaos. HOLIDAY CAMPAIGN &nbsp; EXPERIENTIAL AND SOCIAL VIDEOS PayPal wanted to put five small businesses in the spotlight for Giving Tuesday, with their holiday windows on display on 5th Avenue. I pulled together a lean in-house team, hired the director and crew, and got it all shot, approved, and delivered on a schedule and budget that didn't leave much room for error. The windows went up, the videos played, and five small businesses got their moment on one of the most expensive blocks in the country.Credit to Goodby, Silverstein &amp; Partners for the window execution. <img width="2518" height="1452" width_o="2518" height_o="1452" data-src="https://freight.cargo.site/t/original/i/f4ddeb57df43ba43417cc337456a1ba22ab84372e54d8f263bac668c1faf3cba/Screenshot-2026-06-21-at-6.38.37AM.png" data-mid="249674684" border="0" src="https://freight.cargo.site/w/1000/i/f4ddeb57df43ba43417cc337456a1ba22ab84372e54d8f263bac668c1faf3cba/Screenshot-2026-06-21-at-6.38.37AM.png" /> <img width="1816" height="1030" width_o="1816" height_o="1030" data-src="https://freight.cargo.site/t/original/i/e4aca5d1e0847da9e58c364a400fd18f456736702ec24f7146936fc484ee2fcf/Screenshot-2026-06-21-at-12.41.23AM.png" data-mid="249674687" border="0" src="https://freight.cargo.site/w/1000/i/e4aca5d1e0847da9e58c364a400fd18f456736702ec24f7146936fc484ee2fcf/Screenshot-2026-06-21-at-12.41.23AM.png" /> <img width="2572" height="1410" width_o="2572" height_o="1410" data-src="https://freight.cargo.site/t/original/i/939ef9f9ae1d514a4c80dd856c584ef0069fea664bb0b4bc00d2db790505ff04/Screenshot-2026-06-21-at-6.46.30AM.png" data-mid="249674870" border="0" src="https://freight.cargo.site/w/1000/i/939ef9f9ae1d514a4c80dd856c584ef0069fea664bb0b4bc00d2db790505ff04/Screenshot-2026-06-21-at-6.46.30AM.png" /> ADDITIONAL STORIESYOUTUBE COMMERCE PLATFORM&nbsp; WEBSITE INFOGRAPHICS To launch PayPal's Commerce Platform, we needed infographics that made complex tech feel bold and human. Partnering with design legend Peter Grundy, I managed creative alignment, stakeholder feedback, and legal compliance. The result: striking visuals that brought clarity and modern energy to PayPal's global transformation. <img width="1992" height="1418" width_o="1992" height_o="1418" data-src="https://freight.cargo.site/t/original/i/15d2b81f6a195e9e8dd0ac618fca2bdf04aaac7643d81b7bbecc411ea8898a44/PPCP-ILLUSTRATIONS_1992.png" data-mid="249675031" border="0" src="https://freight.cargo.site/w/1000/i/15d2b81f6a195e9e8dd0ac618fca2bdf04aaac7643d81b7bbecc411ea8898a44/PPCP-ILLUSTRATIONS_1992.png" /> <img width="1984" height="1298" width_o="1984" height_o="1298" data-src="https://freight.cargo.site/t/original/i/ec9d3f10883f7ea61432e9d05bbd5ce16bbdb25b203f71b5fe15cdd1398e5d58/PPCP-ILLUSTEATIONS-2_1984.png" data-mid="249675032" border="0" src="https://freight.cargo.site/w/1000/i/ec9d3f10883f7ea61432e9d05bbd5ce16bbdb25b203f71b5fe15cdd1398e5d58/PPCP-ILLUSTEATIONS-2_1984.png" /> <img width="1338" height="520" width_o="1338" height_o="520" data-src="https://freight.cargo.site/t/original/i/7088d000bbab0eefa280209cceaa603935a3bfde15f5d84140b73a527867e222/Screen-Shot-2021-01-20-at-8.17.27-AM_1338.png" data-mid="249675033" border="0" src="https://freight.cargo.site/w/1000/i/7088d000bbab0eefa280209cceaa603935a3bfde15f5d84140b73a527867e222/Screen-Shot-2021-01-20-at-8.17.27-AM_1338.png" /> PARTNERSHIP CAMPAIGN&nbsp;COLLATERAL During COVID, PayPal and Spotify teamed up to help fans support struggling artists. I led cross-functional teams, built the budget and timeline, and maximized impact with limited resources. The campaign delivered authentic, high-quality creative that connected fans and artists when it mattered most. <img width="670" height="410" width_o="670" height_o="410" data-src="https://freight.cargo.site/t/original/i/0bbeec01e6c5c0d47c04978d51f0657a6c8957eb49712772fe2c8c85703f16a0/SHOPIFY-SOCIAL_670.png" data-mid="249675036" border="0" src="https://freight.cargo.site/w/670/i/0bbeec01e6c5c0d47c04978d51f0657a6c8957eb49712772fe2c8c85703f16a0/SHOPIFY-SOCIAL_670.png" /> <img width="670" height="294" width_o="670" height_o="294" data-src="https://freight.cargo.site/t/original/i/74f379a7285fa6958bbe06f44e81e87f1f4462a5c8add88501ffcb7cd2386de9/SHOPIFY-3_670.png" data-mid="249675383" border="0" src="https://freight.cargo.site/w/670/i/74f379a7285fa6958bbe06f44e81e87f1f4462a5c8add88501ffcb7cd2386de9/SHOPIFY-3_670.png" /> <img width="670" height="634" width_o="670" height_o="634" data-src="https://freight.cargo.site/t/original/i/bed21689b5ca0324672dce3c598d7ae1b3dcb6bfd941d2aac7254a737977813b/Screen-Shot-2021-01-20-at-8.59.01-AM_670_670.png" data-mid="249675038" border="0" src="https://freight.cargo.site/w/670/i/bed21689b5ca0324672dce3c598d7ae1b3dcb6bfd941d2aac7254a737977813b/Screen-Shot-2021-01-20-at-8.59.01-AM_670_670.png" /> LANDING PAGEVIDEO CEO LINKEDIN SERIESVIDEO The Executive Comms team needed authentic CEO videos for PayPal's LinkedIn. I led production from start to finish—line producing, directing, and even shooting. Across 15 videos, we achieved a relatable, polished tone that resonated with both internal teams and the public. <img width="1462" height="842" width_o="1462" height_o="842" data-src="https://freight.cargo.site/t/original/i/40e55aeda59a7fe126b6a69aed6e48c06dd9813b6e11f6b76e28fca4fff7204b/Albright-Photo.png" data-mid="249668844" border="0" src="https://freight.cargo.site/w/1000/i/40e55aeda59a7fe126b6a69aed6e48c06dd9813b6e11f6b76e28fca4fff7204b/Albright-Photo.png" /> * MORE GREAT PAYPAL WORK AVAILABLE https://kevinrrothproducer.com/AIRBNB Sun, 21 Jun 2026 05:58:41 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/AIRBNB Airbnb — One Campaign Asked to Work Everywhere. It Did CAMPAIGN LAUNCHYOUTUBE Airbnb's Host Marketing team needed one campaign to do the work of five — TV, YouTube, paid social, and a landing page, all built to grow hosts at the same time. I ran production across all of it: a paid social campaign, an interim host landing page, a large-scale TV spot, and a long-form YouTube companion. New host signups went up 10%. Social engagement followed. Every screen held up its end. PAID SOCIAL&nbsp;PINTEREST META LANDING PAGE https://kevinrrothproducer.com/EARNIN Wed, 24 Jun 2026 20:37:42 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/EARNIN EarnIn — Real Customers. Real Stories. AI Did the Homework So We Could Do the Work. COMMUNICATIONS CAMPAIGNYOUTUBE EarnIn's customers had stories worth telling — and in an industry increasingly leaning on artificial everything, that turned out to be the sharpest tool in the room. As Sr. Production Lead, I let AI handle the pre-production and organizational grunt work, and pointed every remaining hour at the people in front of the camera. I produced a full funnel of real customer content that actually landed, and led EarnIn's side of a successful creator partnership campaign with Visa. Short tenure. A lot of lost sleep. Zero missed deadlines. BROADCAST CAMPAIGNCABLE OTT, CTV SOCIAL&nbsp;TIK TOK https://kevinrrothproducer.com/HONDA Sun, 21 Jun 2026 18:38:56 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/HONDA Honda — Twelve years on the road to somewhere great COLLATERAL <img width="1598" height="960" width_o="1598" height_o="960" data-src="https://freight.cargo.site/t/original/i/417909c91a669c9a1d8280f27b875e4d688dc1abdaa93a20dfa716e650e656f5/Screenshot-2026-06-21-at-11.44.00AM.png" data-mid="249679002" border="0" src="https://freight.cargo.site/w/1000/i/417909c91a669c9a1d8280f27b875e4d688dc1abdaa93a20dfa716e650e656f5/Screenshot-2026-06-21-at-11.44.00AM.png" /><img width="1604" height="1158" width_o="1604" height_o="1158" data-src="https://freight.cargo.site/t/original/i/cb2dddac776017ef54b23f545e0ae3d1099b8359e53262d03fab72e8dccb2f75/Screenshot-2026-06-21-at-11.44.21AM.png" data-mid="249679003" border="0" src="https://freight.cargo.site/w/1000/i/cb2dddac776017ef54b23f545e0ae3d1099b8359e53262d03fab72e8dccb2f75/Screenshot-2026-06-21-at-11.44.21AM.png" /> Twelve years on the Honda Motorcycle account, and stills were always the rare assignment — which made them the one I cared about most. The rule was simple: raw and real, never overproduced, never retouched into something it wasn't, because that's where the feeling actually lives. Two pieces from that run: the quiet pull of the open road before the ride starts, and the pure, un-staged joy of finally getting there. To every race team rider, farmer, and everyday rider who shared the road with me along the way — thank you for making it unforgettable. https://kevinrrothproducer.com/BUTTERFINGER Wed, 03 Mar 2021 00:44:20 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/BUTTERFINGER Butterfinger — A Super Bowl Budget That Wasn't, and a Super Bowl Spot Anyway SUPER BOWL TELEVISION Nestlé wanted a Super Bowl commercial — their first ever — on a budget that wouldn't normally get you a Super Bowl commercial. As Director of Production, I ran a lean team from kickoff to final cut, kept creative and logistics on the same page, and hit the deadline. The spot aired without a hitch, and it turned heads back at Nestlé HQ. https://kevinrrothproducer.com/SAMSUNG Mon, 21 Oct 2024 16:18:47 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/SAMSUNG Samsung — Two Campaigns, One Budget Stretched Twice as FarSOCIALORGANIC &amp; PAID TIK TOK Samsung wanted to mark Climate Week with a fun TikTok campaign and contest showing off their eco-friendly products — with not much time and not much budget to do it. Crispin brought me on as Producer to stretch both. Three videos went up, pulled in over 5 million views in a week, and pushed Samsung's TikTok engagement up 25% — at 45%+ under typical production cost. &nbsp;ORGANIC TIK TOK Samsung wanted every device to feel like it had its own personality. I worked with the creative team to build a green screen production approach that let us capture multiple stories in a single shoot — same crew, same day, completely different worlds. The campaign came out bold and polished, and we walked away with a stockpile of bonus content and b-roll for whatever came next. https://kevinrrothproducer.com/SUPERMOUTH Wed, 10 Jul 2024 20:24:26 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/SUPERMOUTH SuperMouth — Hired to Run Production, Ended Up Running Marketing VIDEO&nbsp; DENTAL OFFICES YOUTUBE *Feature-length film (created for Red Carpet event in Hollywood):https://supermouth.com/play SuperMouth wanted to make oral care cool for kids — a tall order. After a reorg at O.H. Partners, they brought me in to lead content strategy and production, which quietly turned into leading a lot more than that. I built and ran a creative team across digital, social, tradeshow, and retail, and worked alongside outside agencies on digital strategy, PR, and affiliate marketing — most of it well outside the production lane I started in. Website traffic went up 25%. Subscriptions grew 9%. COMIC BOOK DENTAL OFFICES <img width="756" height="1152" width_o="756" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f23e003ea1f2709122b8bf82e3804dca9100d7e1bcd5886230f2ce44e044acbf/SM-Comic-Book_KR.png" data-mid="214458445" border="0" src="https://freight.cargo.site/w/756/i/f23e003ea1f2709122b8bf82e3804dca9100d7e1bcd5886230f2ce44e044acbf/SM-Comic-Book_KR.png" /> SOCIAL CAMPAIGNORGANIC INSTAGRAM <img width="944" height="1248" width_o="944" height_o="1248" data-src="https://freight.cargo.site/t/original/i/b032ba6e35df963f79709c788c9a29355b531e306c6c363c51986ef48726f2cb/SM-IG.png" data-mid="214461126" border="0" src="https://freight.cargo.site/w/944/i/b032ba6e35df963f79709c788c9a29355b531e306c6c363c51986ef48726f2cb/SM-IG.png" /> TRADE SHOW <img width="1368" height="1132" width_o="1368" height_o="1132" data-src="https://freight.cargo.site/t/original/i/6e3e2398f201ad8a8fcfc70982acd877f58ab1cb6528fd351e6129a3527164d7/Screenshot-2025-04-22-at-6.50.00PM.png" data-mid="230553814" border="0" src="https://freight.cargo.site/w/1000/i/6e3e2398f201ad8a8fcfc70982acd877f58ab1cb6528fd351e6129a3527164d7/Screenshot-2025-04-22-at-6.50.00PM.png" /> DISPLAY <img width="2132" height="1294" width_o="2132" height_o="1294" data-src="https://freight.cargo.site/t/original/i/37eef8522df5eac50045e193dc5d0cedf1b296c703198c3c10d9b844d9b84df5/Screenshot-2024-07-10-at-6.47.44PM.png" data-mid="214469200" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/37eef8522df5eac50045e193dc5d0cedf1b296c703198c3c10d9b844d9b84df5/Screenshot-2024-07-10-at-6.47.44PM.png" /> https://kevinrrothproducer.com/FORD Fri, 26 Feb 2021 13:17:37 +0000 Kevin R Roth Producer https://kevinrrothproducer.com/FORD Ford — Turns Out the Most Powerful Thing in a Car Ad Is No Car TELEVISION While the auto industry was busy filming cars on empty roads, Ford bet on something harder to fake — real people with real stories to tell, including Jaime Camil, who turned out to be the brand's most genuine fan. As Director of Production and Lead Producer, I ran all three shoots end to end, keeping creative sharp and logistics on track. Ford didn't need a dramatic landscape. They had better material than that.